Fred. Olsen Cruise Lines – Safety induction film communicating safety procedures

Blå has been assisting Fred. Olsen Cruise Lines in communicating its extensive safety measures and procedures to its guests through a safety film.

Instructions at Muster station

Project goals

At Fred. Olsen Cruise Lines, the safety and well-being of all guests and crew is its main concern. To ensure that important safety measures and procedures are understood and accessible to all guests across its fleet of four cruise ships, Fred. Olsen wishes to develop a new safety induction film. The film will be made available on all TV screens across the Fred. Olsen fleet, and it should be suitable to be shown after the mandatory safety drill on all four ships.

Our solution

Blå has developed Fred. Olsen’s new safety induction film. We use a hostess, filmed on green screen, and create the vessel’s environment in 3D. In this way, the film have a personal and human approach, and the safety measures and procedures are explained in a clear and visual way. The film highlights important aspects of Fred. Olsen’s safety drill, ensuring that guests can gain easy access to this important safety information, and can repeat the basic safety measures and procedures shown within the film.

“We wish all our guests a safe and pleasant journey.”



Fred Olsen 1 line stack logo BLUE wWHITE IN FLAG.eps

About Fred. Olsen Cruise Lines

Fred. Olsen Cruise Lines is a UK-based, Norwegian-run cruise line, with four classic, smaller-sized ships – Balmoral, Braemar, Boudicca and Black Watch – taking guests to over 200 destinations worldwide each year. The company’s Headquarters are in Ipswich, Suffolk, in the United Kingdom, and it is part of the Fred. Olsen Group.